Top 10 CRM Modules in 2025 — How BNTM HUB Compares
A CRM Module is essential for managing customer data, tracking sales, automating marketing, and improving overall customer experience. A strong CRM system enables businesses to retain clients, drive growth, and improve operational efficiency.
Here’s a look at the top 10 CRM module competitors in 2025 and how BNTM HUB CRM Module stands out.
1. Salesforce CRM
One of the most powerful and extensively adopted CRM platforms globally and in the Philippines, especially among large enterprises and BPOs. Offers highly customizable workflows, sales automation, advanced analytics, and scalability. Best for organizations with complex sales and marketing processes
Best for: Enterprises and global companies
Features: Lead management, sales forecasting, analytics, workflow automation
Limitations: High cost, complex setup
2. HubSpot CRM
Known for its free tier and strong inbound marketing features, intuitive dashboard, and easy integration with HubSpot’s marketing and support hubs — ideal for startups, agencies, and growing businesses.
Best for: SMBs and marketing-focused teams
Features: Contact management, marketing automation, email tracking, sales pipeline
Limitations: Advanced features require premium plans
3. Zoho CRM
A popular choice among Filipino SMEs for its affordable pricing, sales pipeline management, contact and lead tracking, workflow automation, and omnichannel tools. Scales well as businesses grow.
Best for: SMBs and cloud-based businesses
Features: Sales automation, analytics, lead management, multi-channel communication
Limitations: Can be complex for beginners
4. Microsoft Dynamics 365
An enterprise-grade CRM that integrates tightly with Microsoft tools (Office 365, Teams) and provides strong capabilities for sales, marketing, and customer service — a solid choice for larger organizations or those already in the Microsoft ecosystem
Best for: Large enterprises using Microsoft ecosystem
Features: Sales, customer service, marketing automation, AI insights
Limitations: Requires technical knowledge and licensing
5. Pipedrive
A CRM focused on sales pipeline visualization and deal tracking, with simple UI and practical automations — ideal for small and medium sales teams looking for clarity and process control.
Best for: Sales-focused small businesses
Features: Sales pipeline, deal tracking, contact management, reporting
Limitations: Limited marketing automation
6. Freshsales (Freshworks CRM)
A CRM with AI-powered insights, workflow automation, and pipeline tracking that’s intuitive and good for small to mid-sized teams. Often chosen by IT companies, eCommerce, and service businesses.
Best for: SMBs needing easy-to-use CRM
Features: Lead scoring, pipeline management, email tracking, analytics
Limitations: Some advanced integrations require premium plans
7. SugarCRM
SugarCRM is a flexible and customizable CRM platform designed to support sales, marketing, and customer service teams. Its edge is its high level of customization and advanced reporting, allowing organizations to tailor the system to their workflows and gain deeper insights into customer relationships.
Best for: Mid-sized and large businesses
Features: Sales automation, customer service, marketing, workflow management
Limitations: Customization can be complex
8. Insightly
Insightly is a CRM platform designed for growing businesses that combines contact management, sales pipelines, and project tracking. Its edge is the tight link between CRM and project management, making it easier to manage relationships from lead to delivery.
Best for: Project-based businesses
Features: CRM + project management, contact management, workflow automation
Limitations: Limited advanced reporting features
9. Agile CRM
Agile CRM is an all-in-one CRM that supports sales, marketing, and customer service with automation tools. Its edge is built-in marketing automation and email tracking, which helps teams nurture leads and close deals more efficiently.
Best for: SMBs with marketing automation needs
Features: Sales tracking, email campaigns, contact management, marketing automation
Limitations: Limited scalability for large enterprises
10. BNTM HUB CRM Module
The BNTM HUB CRM Module centralizes customer data, sales activities, and communication in one platform built for end-to-end business operations. Its key edge is seamless integration with other BNTM HUB modules such as Finance, Project Management, and Inventory, allowing teams to manage customers, transactions, and performance in a single, unified system.
Best for: Philippine MSMEs, institutions, and multi-location businesses
Features:
- Integrated CRM, sales, marketing, support, and analytics
- Connected with POS, inventory, finance, and booking modules
- Centralized customer database with real-time insights
- Local support and workflows optimized for Philippine businesses
Advantages: Unlike standalone CRM systems, BNTM HUB CRM Module integrates customer management directly with other business operations, enabling smarter sales strategies, better customer engagement, and streamlined operations.
Quick Comparison Snapshot
| CRM Module | Best For | Key Strength |
|---|---|---|
| Salesforce CRM | Enterprises | Advanced automation & analytics |
| HubSpot CRM | SMBs & marketing teams | Contact & email management |
| Zoho CRM | SMBs | Multi-channel communication |
| Microsoft Dynamics 365 | Large enterprises | AI insights & MS ecosystem integration |
| Pipedrive | Sales-focused SMBs | Pipeline management & deals tracking |
| Freshsales | SMBs | Easy-to-use, lead scoring |
| SugarCRM | Mid & large businesses | Workflow management & customization |
| Insightly | Project-based businesses | CRM + project management |
| Agile CRM | SMBs | Sales & marketing automation |
| BNTM HUB | MSMEs & institutions | All-in-one integration, local support, real-time insights |
How to Choose the Right CRM Module
- Determine sales, marketing, and customer service needs.
- Check integration with POS, finance, inventory, and booking systems.
- Ensure local support and compliance, especially in the Philippines.
- Consider scalability for multi-location or growing businesses.
- Evaluate analytics, automation, and reporting capabilities for decision-making.
Final Thoughts
While global CRM platforms provide advanced features, BNTM HUB CRM Module offers a fully integrated, localized, and scalable solution for Philippine MSMEs and institutions. It connects customer management with finance, POS, inventory, and bookings, providing a 360-degree view of operations and customer interactions, enabling smarter business decisions.
Shortlist here: https://www.bentamo.site/register/