Mindanao Youth Marketing Summit 2025 Has Wrapped Up!
Bentamo Joins the Region’s Brightest Future Marketers and Brand Leaders in an Inspiring Two-Day Showcase of Innovation, Insight, and Impact
The Mindanao Youth Marketing Summit 2025 concluded with a powerful blend of inspiration, marketing insights, and forward-thinking discussions, held at the Limketkai Atrium, Cagayan de Oro City. This two-day summit gathered hundreds of aspiring marketers, students, and industry professionals — and Bentamo Technologies Inc. was proud to be part of the momentum, showcasing its latest tech products and AI-powered solutions.
Bentamo’s booth drew attention with XAPS, the first Digital Business Card in Mindanao, and Spree Rewards, a customer rewards platform for local businesses. Visitors got hands-on demos and consultations on how they could integrate innovation into their marketing and operations.
XAPS – DIGITAL – https://www.facebook.com/xaps.digitaltech
LOOKSFAM – https://www.facebook.com/looksfam
OPEXBI – https://www.facebook.com/opexbi
SPREE REWARDS – https://www.facebook.com/spreereward
Highlights from Key Speakers – Learnings for Future Marketers
Mr. Raymund Acedera & Ms. Edie Acedera
Topic: Brand Basics + Insights on Onboarding
The Acederas kicked off the learning sessions with a deep dive into branding fundamentals, including the emotional elements of brand perception, crafting brand identity, and how onboarding processes shape brand loyalty. Their interactive talk emphasized the power of consistency and clarity in message delivery.
Mr. Jim Lafferty (via Zoom)
Topic: Opening Keynote on Global Leadership & Branding
Former CEO of Procter & Gamble and Coca-Cola (Middle East & Africa), Mr. Lafferty delivered an impactful virtual keynote on what it takes to lead in today’s global brand landscape. He emphasized the balance of empathy and discipline in leadership, and how storytelling and integrity can drive brand longevity.
Mr. Bingo Soriano
Topic: Brand Positioning
A branding strategist by profession, Mr. Soriano discussed how businesses can find their unique space in a crowded market. He guided attendees through frameworks like brand essence wheel, positioning maps, and audience segmentation to help tailor marketing narratives effectively.
Mr. Jake Yrasotza & Mr. Jeano Cruz (GIGIL PH)
Topic: Creative Storytelling in Marketing
From the award-winning ad agency GIGIL, Jake and Jeano gave a high-energy session on the art of viral storytelling. They shared behind-the-scenes anecdotes from their famous campaigns and explained how data, culture, and surprise can turn simple concepts into legendary brand stories.
Mr. Bryan Lim
Topic: Regional Execution
Mr. Lim’s session explored the nuances of executing brand strategies across various regional markets in the Philippines. He addressed logistical, cultural, and behavioral factors that influence campaign success, particularly in provincial areas often overlooked by Manila-centric brands.
Mr. Albet Buddahim
Topic: Integrated Marketing Planning
With years of agency and brand management experience, Mr. Buddahim presented a strategic walkthrough of how to plan 360-degree campaigns. He stressed alignment across digital, traditional, and grassroots channels, providing a step-by-step guide to building a coherent brand message.
Mr. Donald Lim
Topic: Digital Marketing & AI Execution
Known as the “Father of Digital Marketing in the Philippines,” Mr. Lim focused on how AI is redefining marketing. Dr. Donald Patrick Lim is the President and Chief Operating Officer of DITO CME, and the Chief Innovation Officer of the Udenna Corporation. Prior to his current role, he has served in various leadership capacities in the media, advertising, and digital spaces, having been the Country CEO of Dentsu Aegis Philippines, Chief Digital Officer of ABS-CBN Corporation, Managing Director of MRM Manila, and CEO of Yehey Corporation and Media Contacts Manila. He is also serving as a reservist in the Philippine Air Force, with the rank of Lieutenant Colonel, and is now the Group Commander of the 12th Air Force Group Reserve, graduating in CGSC Class 67 as the best NRI.
Ms. Leah Ayeng & Ms. Chiqui Go
Topic: Brand Sustainability & Corporate Purpose
Day 2 started strong with Leah Ayeng and Chiqui Go advocating for purpose-driven branding. They discussed how Gen Z values transparency, environmental action, and social responsibility—and how brands that stay authentic and mission-driven will earn long-term loyalty.
Mr. Josiah Go
Topic: Closing Keynote: Strategic Innovation in Marketing
Marketing guru and author Josiah Go delivered a masterclass on strategic marketing innovation. He shared new models from his books and challenged the youth to think beyond conventional tools, emphasizing insight-driven innovation and ethical branding.
Mr. Raymund Acedera
Topic: Building Your Personal Brand + Summit Recap
To wrap up, Mr. Acedera returned to guide students through personal branding—how to present oneself professionally, online and offline. He linked this with a recap of the summit’s biggest lessons and urged attendees to start building their career story now.
💬 A Note from Bentamo
We thank the Xavier University Junior Marketing Association for the opportunity to support this milestone event. Events like this power the ecosystem of innovation — and Bentamo is here to enable that transformation with tech, creativity, and community.
To all the future leaders we met: we see your passion, and we’re here to build with you.
“We’re honored to witness the rise of future marketers and to contribute tools that help them thrive,”
— John Raymund Mocorro, CEO, Bentamo
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