Your business falls into the Average category of digital readiness, indicating that you have a presence online, but there’s room for improvement. Here are recommendations to strengthen your digital strategy:
Elevate Website User Experience:
- 79% of consumers use their mobile devices to shop online. (Statista)
Responsive design: Redesign your website with a responsive design that adapts seamlessly to all screen sizes, ensuring a smooth browsing experience for both desktop and mobile users.
Intuitive navigation: Simplify website navigation so visitors can easily find the information they’re seeking. Implement clear and concise menus, headings, and site maps.
Boost Search Engine Visibility:
- 92% of businesses that use keyword research report increased traffic to their websites. (HubSpot)
- 70% of consumers say they are more likely to click on a search result that includes relevant keywords. (Moz)
Keyword research: Conduct in-depth keyword research to identify the most relevant search terms for your industry. Target these keywords strategically in your content.
Quality content: Improve the quality of your website content by offering valuable, informative, and well-structured information. This not only benefits users but also enhances SEO.
Link building: Develop a link-building strategy to acquire high-quality backlinks from reputable websites in your industry. Quality backlinks boost your website’s authority.
Expand Social Media Reach:
- 73% of businesses that use social media at least once a day see higher engagement rates. (Hootsuite)
Platform assessment: Conduct audience research to identify which social media platforms align best with your target audience. Focus your efforts on these platforms.
Consistent posting: Develop a content calendar to maintain a regular posting schedule on social media. Consistency helps build and retain an engaged audience.
Implement Content Calendar:
- 70% of consumers say they are more likely to share content that is informative and well-written. (Content Marketing Institute)
Content planning: Align your content with business goals and customer interests. Plan diverse content types, including blog posts, infographics, videos, and user-generated content.
Posting schedule: Establish a posting schedule that balances consistency and quality. Regularly update your website and social media channels with fresh, relevant content.
Strengthen Email Marketing:
- 72% of marketers say email marketing is an effective way to generate leads. (HubSpot)
- 74% of consumers say they are more likely to open an email from a brand they recognize. (Marketo)
Segmentation: Segment your email list based on customer demographics, behavior, and preferences. Tailor email content to specific audience segments for higher engagement.
Personalization: Personalize email content, subject lines, and offers to make subscribers feel valued and increase open and click-through rates.
Email marketing tools: Consider using dedicated email marketing platforms like Mailchimp, Constant Contact, or HubSpot to streamline your campaigns and access advanced features.
Embrace Customer Feedback:
- 89% of businesses say customer feedback is important for their digital marketing success. (Content Marketing Institute)
- 70% of consumers say they are more likely to do business with a company that listens to customer feedback. (Forrester Research)
Surveys and reviews: Actively seek feedback through surveys and encourage customers to leave reviews. Analyze this feedback to identify areas for improvement.
Responsive engagement: Respond promptly to customer queries and concerns on various digital channels. Demonstrating attentiveness enhances customer trust.
By implementing these recommendations, businesses with average digital readiness can strengthen their digital strategy and improve their performance in key areas such as website traffic, lead generation, and customer satisfaction.
Bentamo is here to help businesses with a low level of digital readiness establish a stronger online presence. We offer immediate website creation on user-friendly platforms like WordPress, Wix, or Squarespace. Our team builds your SEO foundation with keyword research and on-page optimization. We help you begin your social media presence on platforms like Facebook, Instagram, and LinkedIn. Our content development strategies involve creating informative and well-written blog posts, engaging visuals, and explainer videos. We also venture into online advertising with Google Ads and social media advertising to jumpstart your online presence. Lastly, we invest in training and education to stay updated on digital marketing trends. With Bentamo, you can set achievable goals, monitor your progress, and adapt your approach based on what works best for your business. Let’s take the first step towards digital readiness together!