Low Digital Readiness Your business has a low level of digital readiness, indicating limited or no online presence. It’s crucial to establish a stronger online presence and develop a comprehensive digital marketing plan. Here are recommendations to get started:
1. Immediate Website Creation:
- 75% of consumers visit a business’s website before making a purchase. (HubSpot)
Establishing an online presence is your top priority. Choose a user-friendly platform like WordPress, Wix, or Squarespace and ensure your website includes essential elements such as a homepage, about us page, product or service listings, contact information, and a clear call to action.
2. Build Your SEO Foundation:
- 92% of businesses that use keyword research report increased traffic to their websites. (HubSpot)
To improve online visibility, learn and implement basic SEO principles. Start with basic keyword research to understand what terms potential customers are searching for. Target these keywords in your website content and optimize your website’s on-page elements, including title tags, meta descriptions, and headers, with relevant keywords. If your business serves a specific geographic area, focus on local SEO by listing your business on Google My Business and encouraging customers to leave reviews.
3. Begin Social Media Presence:
- 73% of businesses that use social media at least once a day see higher engagement rates. (Hootsuite)
Gradually establish your presence on social media platforms. Start with one or two social media platforms that align with your target audience. Platforms like Facebook, Instagram, and LinkedIn are good starting points. Fill out your social media profiles completely with accurate business information and engaging visuals. Use a professional profile and cover photos.
4. Content Development:
- 70% of consumers say they are more likely to share content that is informative and well-written. (Content Marketing Institute)
Start creating valuable content to engage your audience. Begin writing blog posts related to your industry or niche. Share insights, tips, and news to attract and inform your audience. Create engaging visual content, including images and simple graphics. Visuals can be highly effective in conveying messages and capturing attention. As you gain confidence, explore video content. Short explainer videos or product demos can be particularly effective.
5. Venture into Online Advertising:
- 92% of businesses that use Google Ads see an increase in website traffic. (HubSpot)
Invest in online advertising to quickly jumpstart your online presence. Use Google Ads to display your business at the top of search results for relevant keywords. This can drive immediate traffic to your website. You can also consider social media advertising on platforms like Facebook, Instagram, and LinkedIn to reach your target audience with targeted ads.
6. Invest in Training and Education:
- 89% of businesses say employee training is important for their digital marketing success. (Content Marketing Institute)
To accelerate your digital readiness, consider education and training. Enroll in online courses or workshops to learn digital marketing strategies and tools. Platforms like Coursera, Udemy, and HubSpot offer valuable courses. Regularly read industry blogs, watch webinars, and follow experts on social media to stay updated on digital marketing trends.
Remember that the path to digital readiness starts with these foundational steps. As you gain experience and confidence, you can gradually expand and refine your digital strategy. Set achievable goals, monitor your progress, and adapt your approach based on what works best for your business.
Bentamo is here to help businesses with a low level of digital readiness establish a stronger online presence. We offer immediate website creation on user-friendly platforms like WordPress, Wix, or Squarespace. Our team builds your SEO foundation with keyword research and on-page optimization. We help you begin your social media presence on platforms like Facebook, Instagram, and LinkedIn. Our content development strategies involve creating informative and well-written blog posts, engaging visuals, and explainer videos. We also venture into online advertising with Google Ads and social media advertising to jumpstart your online presence. Lastly, we invest in training and education to stay updated on digital marketing trends. With Bentamo, you can set achievable goals, monitor your progress, and adapt your approach based on what works best for your business. Let’s take the first step towards digital readiness together!